Terry Frazier (LinkedIn profile) is a pioneer in the areas of dynamic publishing, personalization, and demand-driven, just-in-time manufacturing of information products for marketing, publishing, and retail distribution. His experience spans technical, operational, and executive roles at companies ranging from small printers and software developers to a venture-funded Internet start-up and a Fortune 100 company.
In 2002 Terry formed Cognovis Group, LLC as a full-time consultancy to aid companies in navigating the rapidly evolving world of personalized documents, multi-channel messaging, and enterprise content.
Since 2002 he has led or participated in numerous successful engagements that reduced cost by outsourcing non-core functions, validated efficient operations through benchmarking; Built strategic partnerships through effective and efficient RFP processes, and; Created solid transition frameworks for modernized customer communications.
Background
In 1995, while working at IBM, he developed several award-winning 1-to-1 marketing applications with clients from small advertisers to Fortune 1000 companies. In 1997 he was a member of the core team that designed, developed, and deployed the first fully demand-driven, retail paperback book production facility in the U.S., located in Nashville, TN. Later, as Director of Manufacturing at Internet-based publisher iUniverse, he was responsible for developing the book industry’s first fully outsourced, zero-inventory, demand-driven supply mechanism.
Previously, Terry was Senior Consultant for CAP Ventures/InfoTrends, a strategic consultancy in the digital print industry, where he published a number of papers on Digital Asset Management, personalization, and digital print. He is a Founding Director of the CRM Association - a nationally chartered, non-profit group formed to help companies build and sustain long-term client and partner relationships. Terry is a member of the Institute of Management Consultants, and holds a B.S. in Journalism from the University of Texas at Tyler.
