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Why you’re here – the short list

Terry W. Frazier, PrincipalWelcome. Here’s a quick take on who we are and what we do:

I’m Terry Frazier, writer, researcher, analyst, publisher, and founder of Cognovis Group LLC. We’re a consulting, research, and marketing company working on the opportunities and challenges as print and online communications continue to blend.  See the About page, my bio page, and give me a call at 678-374-4451 to talk.

Here’s what we can do for you…

  • Are you a senior exec with in-plant printing and need to be sure it’s the right choice? We’ve helped Fortune 500 companies identify hidden costs, simplify options, and make the best choice for beating the competition.
  • Are you ready to outsource but want to save time and money in the process? We’ve managed multi-million dollar RFPs and helped move $50+ million in fixed costs to a variable relationship with the best strategic partner, for a true long-term bargain.
  • Want to cut your print-mail spend and move more customers online? We’ve helped companies find the right way to suppress print and reach their goals faster, avoid critical mistakes, and keep customers happy.
  • Want to know what your major competitors are doing to increase online adoption? We do leading-edge market research to find out exactly what works… and what doesn’t.
  • Are you a print or e-messaging provider looking to boost sales strategy? We know your customers and what they’re thinking, so you get an advantage in today’s tough market.
  • Are you a business owner or professional looking to boost your image, showcase your expertise, and grow your business? We’ve put 20 years experience combining print, publishing, and the internet into some great Nearline services that simplify your life with faster, easier print and online marketing to keep you ahead of the competition.

These are just a few of the ways we can help your business, eliminate headaches, and save you money. Give me a call at 678-374-4451 or email me at tfrazier at cognovis dot com and let’s get started making your life easier.

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Posted in Announcements.

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By Terry Frazier – Announcement

Small business inventory management

Recently someone asked for a recommendation on small business inventory management software for a catering business. If you’re a small business it makes relatively little difference what inventory management tools you use.

They’re all pretty much the same, and they are all doomed if you don’t take proper steps before you install one. Effective inventory management is much more about your physical environment and your physical process (and your inventory management strategy) than the software. This is true anytime you have a software system that depends on lots of human involvement for accuracy. Continued…

Posted in Management.

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By Terry Frazier – December 2, 2009

Linking to the internet – the future of print?

The future of print may not be decided by the producers and purveyors of print, but rather by the rise of technologies that are completely outside their control.

Recently Stephen Beals of Printoolz.com asked for comments on print’s future and the linking of print to the internet, particularly with regard to recent technologies such as USBInsert and the SixthSense demonstration at TED. (For the full text of Stephen’s comment go here.)

The SixthSense stuff is amazing in many ways, even if rudimentary. My first response to the USBInsert (TM, SM, ©, ® PatentPending, etc.) is that this is the sort of thing that gets patent examiners in hot water. I could not readily find the details on patentstorm.com, but the general idea of taking some 10-year-old tech and gluing it to some die-cut cardboard hardly seems like it should be granted a patent. Perhaps there is some more original aspect of this device that I am missing. At least it pertains to some physical implementation, unlike the dildoid business model patents so rampant a few years back. Continued…

Posted in Future of Print.

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By Terry Frazier – December 2, 2009

Cognovis Group acquires Nearline Publishers

Nearline Publishers Inc.As part of our focus on direct marketing and electronic communications Cognovis Group has acquired Nearline Publishers Inc. Nearline provides a variety of online and off-line publishing services and strategies for independent professionals and small-to-medium firms. Continued…

Posted in Announcements.

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By Terry Frazier – November 21, 2009

Landmark Print Suppression Study released

MA-PrintSuppression-2009Madison Advisors has released the 2009 Print Suppression Market Study. This landmark study is the first to actively engage Fortune 500 banking, insurance, financial services, and utility firms in an in-depth analysis of their electronic adoption and print suppression efforts for customer communications.

I was the lead analyst and author on this study, and can vouch for the quality of the content. (For those who don’t know, I do a lot of my work in the Fortune 500 space as a contractor to Madison Advisors and Doculabs.) If you’re in the banking, financial services, insurance, or utility space and interested in how the major players are faring in their print reduction efforts, what’s working, and what’s not you’ll want to read this study. Continued…

Posted in Announcements, Publications.

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By Terry Frazier – November 21, 2009

We’re moving

Cognovis Group, LLC is moving to Texas! Our new mailing address is:
P.O. Box 7026
Tyler, TX 75711

and our new physical location is:
2221 W. Southwest Loop 323, Unit 104
Tyler, TX 75701

You can still reach us at the same numbers and email addresses.

Posted in Announcements.

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By Terry Frazier – August 28, 2009

Supply Chain Management in 25 words

Someone posted a LinkedIn Answers request for 25-word definitions of Supply Chain Management. (The guy who asked the question then picked as “best response” an answer that was 100 words. Go figure.)

Here is my definition:

Supply Chain Management is matching the means of production to market needs while meeting the objectives of the business for cost, quality, service, and risk.

Posted in Management, Strategic Sourcing.

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By Terry Frazier – April 20, 2009

Terry Frazier

Founder – Director of Strategy, Research, and Competitive Intelligence
Certified Intelligence Professional (CIP)

Terry W. Frazier

Terry Frazier (LinkedIn profile) is a pioneer in the areas of dynamic publishing, personalization, and demand-driven, just-in-time manufacturing of information products for marketing, publishing, and retail distribution. His experience spans technical, operational, and executive roles at companies ranging from small printers and software developers to a venture-funded Internet start-up and a Fortune 100 company.

In 2002 Terry formed Cognovis Group, LLC as a full-time consultancy to aid companies in navigating the rapidly evolving world of personalized documents, multi-channel messaging, and enterprise content. Continued…

Posted in Consultant Bios.

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By Terry Frazier – March 12, 2009

Ty Beard

Competitive Simulation Architect

Ty Beard (LinkedIn profile) is the founder of Beard and Harris, PC, a Texas business law firm specializing in merger/acquisition law and negotiation, business structuring, succession planning, asset protection planning and corporate tax planning. In 2006, he founded ETI Investments, Ltd., a private equity group specializing in technology ventures. He’s currently on the board of directors of Tango Networks, Inc.

He earned his B.S. in History from the University of Texas at Tyler in 1988. He earned his Juris Doctor degree from Southern Methodist University School of Law in 1996. He’s a member of the National Rifle Association, Mensa and the State Bar of Texas.

A Fistful of TOWs 3 coverFor 31 years, Ty has been a dedicated student of military history and an avid wargamer. He has designed several wargames including the A Fistful of TOWs series. A Fistful of TOWs covers tactical combined arms operations from 1915 through the near future and is even used as an informal training aid by a number of military officers. It also has the largest set of vehicle and gun data ever published in an individual rule set. And as far as we can tell, the largest set of army lists ever printed in a single volume.

Posted in Consultant Bios.

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By Terry Frazier – March 11, 2009

Steve Dunbar

Steve Dunbar photoBusiness Model and Competitive Innovation

Steve Dunbar (LinkedIn profile) is a business strategist and business model innovator in the fields of multi-format and digital information delivery.  He has 25 years of experience – including senior-level management positions – in marketing, business development, process engineering, technology and application development, advanced operations and product/service commercialization for companies such as 3M, iUniverse, and TextCentric.

Steve holds a B.S. in Chemical Engineering from the University of Minnesota and is a published fiction author. His business strategies and detailed attack plans have allowed companies to slice millions from their cost structures, and enabled multi-million dollar funding for two successful startups. Steve Joined Cognovis Group in 2008. His specialties include identifying lucrative market verticals and benchmarking competitors.



Posted in Consultant Bios.

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By Terry Frazier – March 11, 2009

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