Welcome. Here’s a quick take on who we are and what we do:
We’re a competitive advantage consultancy. You might think that’s an odd term, given that every single consulting, outsourcing, and technology firm claims to deliver competitive advantage these days. The difference is that when you hire some smart consultant to tell you what to do, or outsource something by hiring someone else to do it, or buy some new software system to do it bigger or faster, your advantage only lasts until your competitor buys the same thing. That’s a transient advantage. Maybe it lasts a few weeks, months or quarters – but it’s transient. Everyone soon catches up because you aren’t doing anything truly different.
That doesn’t work for us. We’re here to help you develop a strong competitive culture and competitive process so that you’re building on your company’s unique combination of experience, knowledge, people and skills for sustained competitive advantage. By that we mean getting stronger organization-wide buy-in for your strategy, radically raising the odds of success for new products or services, eliminating blind spots, spotting opportunities faster, and forecasting competitor moves with higher confidence.
We don’t do everything; we just do a few things — deliver real-world education, facilitation and support services that provide long-term competitive advantage. Most of our engagements are flat-fee and fixed duration. See the About page, my bio page, and our Customer Qualification page, then give me a call at 678-374-4451 to talk.
Here’s what we can do for you…
- High-Involvement Management — Are you a senior exec looking for the benefits offered by deep strategic propagation throughout your company? Is not just communicating, but knowing you’ve actually succeeded in getting everyone truly “on the same page,” important to you? This program is based on the findings of modern behavioral science and develops the “credible voice” that is necessary for lower-level managers to accept and internalize your strategy as if it were their own.
- Beyond Financial Analysis — More than 100,000 MBAs graduate in the U.S. every year — steeped in financial analysis tools and theories. Unfortunately, they have almost no exposure to the critical non-financial aspects that make or break most business decisions. The situation does not get better with experience. (I rarely, if ever, meet anyone who can tell me – much less avoid – the number one weakness that makes almost all SWOT analyses irrelevant.) This program combines modern behavioral science with trusted, proven techniques for understanding complex competitive and market situations.
- Essential Business War Games — These fast, affordable, engaging and realistic exercises are the best way to stress-test plans, strategies and ideas before committing. Our Collaborative Confrontation approach encourages realistic objections and strengthens buy-in by fully engaging teams in the application of your strategy. Once you’ve learned the basics you can use them across your organization to test, modify, and bomb-proof your plans and strategies.
- Blind Spot and Early Warning — Definitely not for everyone. This program is only for those execs and managers with the strength and confidence to embrace disconfirming information about their own strategies and a desire to gain a deep understanding of blind spots held by major competitors. This is what you use to spot new opportunities, avoid surprises, and radically raise your chances of success with new initiatives.
These are just a few of the ways we can help your business. Give me a call at 678-374-4451 or email me at tfrazier at cognovis dot com and let’s get started making sure you stay ahead of the competition.