Madison Advisors has released the 2009 Print Suppression Market Study. This landmark study is the first to actively engage Fortune 500 banking, insurance, financial services, and utility firms in an in-depth analysis of their electronic adoption and print suppression efforts for customer communications.
I was the lead analyst and author on this study, and can vouch for the quality of the content. (For those who don’t know, I do a lot of my work in the Fortune 500 space as a contractor to Madison Advisors and Doculabs.) If you’re in the banking, financial services, insurance, or utility space and interested in how the major players are faring in their print reduction efforts, what’s working, and what’s not you’ll want to read this study.
We surveyed 27 companies with an extensive, cross-discipline survey followed with a 60- to 90-minute qualitative interview. The results confirmed some things we thought we knew, surprised us with some things, and provided valuable insight into where things may be going in the next 3-5 years.
If you’re in any way involved in the printed customer communications space — supplier, outsourcer, in-house production, manager, or senior executive — you’re going to want a look at this study. Contact Madison Advisors at the link above for your copy, and let them know if you want to participate in the 2010 study.
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