Welcome. Here’s a quick take on who we are and what we do:

I’m Terry Frazier, writer, researcher, analyst, publisher, and founder of Cognovis Group LLC. We’re a consulting, research, and marketing company working on the opportunities and challenges as print and online communications continue to blend.  See the About page, my bio page, and give me a call at 678-374-4451 to talk.

Here’s what we can do for you…

• Are you a senior exec with in-plant printing and need to be sure it’s the right choice? We’ve helped Fortune 500 companies identify hidden costs, simplify options, and make the best choice for beating the competition.
• Are you ready to outsource but want to save time and money in the process? We’ve managed multi-million dollar RFPs and helped move $50+ million in fixed costs to a variable relationship with the best strategic partner, for a true long-term bargain.
• Want to cut your print-mail spend and move more customers online? We’ve helped companies find the right way to suppress print and reach their goals faster, avoid critical mistakes, and keep customers happy.
• Want to know what your major competitors are doing to increase online adoption? We do leading-edge market research to find out exactly what works… and what doesn’t.
• Are you a print or e-messaging provider looking to boost sales strategy? We know your customers and what they’re thinking, so you get an advantage in today’s tough market.
• Are you a business owner or professional looking to boost your image, showcase your expertise, and grow your business? We’ve put 20 years experience combining print, publishing, and the internet into some great Nearline services that simplify your life with faster, easier print and online marketing to keep you ahead of the competition.

These are just a few of the ways we can help your business, eliminate headaches, and save you money. Give me a call at 678-374-4451 or email me at tfrazier at cognovis dot com and let’s get started making your life easier.

In today’s info-glut society it is increasingly important to have strong a communications and marketing strategy that speaks directly to your prospects and customers — especially if you are a small- to medium-sized company.

Image advertising and branding still work for the big firms, those with many locations and big budgets for ads that can’t be tied directly to results. Smaller firms need better economics, better returns, and better ways of ensuring the dollars they spend on marketing provide tangible, testable results.

Nearline’s knowledge and experience helps those firms make the most of their communications dollar and delivers the tangible results they need to grow and succeed in today’s ultra-competitive marketplace. Stay tuned for more as we integrate Nearline’s expertise into our service offerings.

I was the lead analyst and author on this study, and can vouch for the quality of the content. (For those who don’t know, I do a lot of my work in the Fortune 500 space as a contractor to Madison Advisors and Doculabs.) If you’re in the banking, financial services, insurance, or utility space and interested in how the major players are faring in their print reduction efforts, what’s working, and what’s not you’ll want to read this study.

We surveyed 27 companies with an extensive, cross-discipline survey followed with a 60- to 90-minute qualitative interview. The results confirmed some things we thought we knew, surprised us with some things, and provided valuable insight into where things may be going in the next 3-5 years.

If you’re in any way involved in the printed customer communications space — supplier, outsourcer, in-house production, manager, or senior executive — you’re going to want a look at this study. Contact Madison Advisors at the link above for your copy, and let them know if you want to participate in the 2010 study.

and our new physical location is:
2221 W. Southwest Loop 323, Unit 104
Tyler, TX 75701

You can still reach us at the same numbers and email addresses.